Workshop By Professor Donald A Marchand

Digital business transformation is organizational change through the use of digital technologies to materially improve performance. It is fast becoming a competitive imperative across industry sectors and geographies – it is no longer merely of interest to companies in high tech and fast moving industries.

In this session, Professor Marchand will discuss an organizational framework for how to make digital transformation happen in your industry and company.

What are the key success factors for business managers to launch and drive these initiatives?

We will explore together the lessons learned about how to successfully transform your business model and move your digital transformation from a competitive necessity to a competitive advantage.

Mark your date and join us in jointly organised Workshop with IMD. Seats are limited, so hurry and register here.

Donald A. Marchand is Professor of Strategy Execution and Information Management at IMD.

Find out more about him